Twitter's Supposed Lack of Loyalty: It's “too” easy
Bare Feet Studios
APRIL 29, 2009
I think one reason is because they don’t fully understand the depth and breadth of usefulness Twitter can offer. For most of the past 12 months, pre-Oprah, Twitter has languished below 30 percent retention. I am not surprised as one of Twitter’s “problems is that is so easy to use. It appears so accessible.
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