In The Trust Economy, Marketers Are Bankrupt
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NOVEMBER 21, 2012
Titled, CMO Tenure Hits 43-Month Mark , it reveals: "After the 2006 low point, CMO tenure jumped to 26.8 Buying a bunch of ads can create awareness and even attention, but can we draw a direct line between our ads and the overall impact on the brand's business? web analytics. web analytics. There's something else.
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