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What is Earned Media?

Sherrilynne Starkie

It’s not advertising. It integrates digital marketing communications strategies and tactics to maximize impact, extend reach and deliver a measurable return on investment (ROI). I first published them in 2006 and then updated them 2018. And, it provides broad exposure to large mainstream media audiences.

Fashion 409
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#108: Its all about Mindset, Stop wasting Marketing dollars, and.

Taylor Marek

A twelve year -old running a lemonade stand has a better ROI than a traditional media ad. Abundance Business: Stop wasting Marketing dollars Some Takeaway Notes… Which works better, shotgun or rifle? The traditional way of marketing is broken. Links: Pepsi to drop Super Bowl Ads for Social Media? and Why Google Wave? (1)

Marketing 105
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A Partial Reading List for PR Students

Social Media Strategery

It’s one of the first books I read when I first started in social media back in 2006. The BrandBuilder Blog - You’ll hear people whine and complain about the difficulty in measuring the ROI of social media ROI. The Cluetrain Manifesto - I’ve talked about this book a lot for a reason.

List 131
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Breaking All Of Twitter's Rules

Twist Image

Evan Williams (co-founder of Twitter) joined in March of 2006. Chris Brogan ( Human Business Works and co-author with Julien Smith of the best-selling business book, Trust Agents ) joined in October of 2006. Brands (and individuals) are constantly looking for both best practices and ROI in Social Media (and Twitter is no exception).

Twitter 103
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Paid Bloggers Still Get Google Downgrades

Bare Feet Studios

Bloggers who had earned a decent or better Page Rank saw their status tank to zero once Google realized they were being being paid for certain posts by advertisers. I wonder how many bloggers and paying advertisers address this detail specified in their contracts? Aloha, Share/Bookmark Thanks for reading!

Blogger 40
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Micro-influencer marketing is the new long tail

Socialmedia.biz

I have been doing long-tail blogger outreach since 2006. Micro-influencers Bring Mega ROI for Brands (most of the time, celebrity influencers aren’t worth the money). Ten years later, I am still at it in earnest. The rise of ‘micro-influencers’ on Instagram. The Biggest Problem With Micro-Influencers (and How to Solve It).

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10 Reasons Why Your Business Needs a Killer Social Media Strategy

Techipedia: Tamar Weinberg

I see more and more people complain about not being able to measure social media ROI and I wonder what they may be doing wrong. She provides consulting in internet marketing and manages Community Support & Advertising at Mashable. © 2006-2010 Tamar Weinberg. David, Spot-on opinion. Accelerated by MaxCDN Content Delivery Network.