What is Earned Media?
Sherrilynne Starkie
FEBRUARY 18, 2020
In this post, I’ll define “earned media” and show a few examples of how smart marketers use it to fuel successful campaigns. It’s not advertising. You try sharing it on social media and even run a few Facebook ads, but the results are short term and costly. I first published them in 2006 and then updated them 2018.
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