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What is Earned Media?

Sherrilynne Starkie

Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. This means that getting media coverage for your brand, company, product or service is once again becoming an essential part of the marketing mix. It’s not advertising.

Fashion 409
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How brands can build inclusive campaigns year-round

Sprout Social

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. Depending on the type of industry they’re in or the demographics of their customers, some brands may place more emphasis on specific cultural moments than others. Many brands are already leading the way. Ben & Jerry’s.

Campaign 110
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Multi-Level Marketing Not Multi-Level Advertising

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Multi-Level Marketing Not Multi-Level Advertising February 4, 2010 by Taylor Marek Anyone noticing the shift here?… “Isn’t marketing and advertising the same thing?&# Well…yes, and no.

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Brandwatch Full Review: Here’s What You Need to Know

Ignite Social Media

Brandwatch is a digital consumer intelligence platform founded in 2006. Some of these brands include Delta, Unilever, Monster, and GSK. Brandwatch offers consumer intelligence under the basis of consumer research to help understand your consumers, your brand, and your market. Advertise – Create automated ad campaigns at scale.

Review 91
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The Story of Ignite Social Media, The Original Social Media Agency

Ignite Social Media

I didn’t really know what it was, what it would sell exactly, or who would buy it, but the concept felt right. This was 2006, just after Twitter had launched, but the world didn’t yet know Tumblr, Pinterest, or Instagram. Facebook had just started allowing photos to be uploaded and didn’t have any brand pages.

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Building a Personal Brand vs. an Iconic Brand

Taylor Marek

Home About Contact Archives Testimonials Speaking Podcast Chat LIVE Social Media Vault My Inner Circle Plugins eBook Hire Me Building a Personal Brand vs. an Iconic Brand February 5, 2010 by Taylor Marek You are in the midst of setting up your brand , do you setup an iconic brand or a personal brand ?

Brands 100
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Rise Of The Indie Brand

Twist Image

Eric Ryan is the co-founder and Chief Brand Architect of Method. How does an independent brand like Method rise in a business world where 800-pound gorillas like Unilever , Procter & Gamble and Johnson & Johnson roam the jungle? The rise of the indie brand. The answer is both complex and simple.

Brands 107