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Is YouTube for you? 5 Reasons To Keep It In Your 2022 Marketing Strategy

SocMed Sean

Since its introduction in 2006, YouTube has become one of the largest social networks and continues to grow. This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022. As of September 2021, YouTube had 2 billion users, up from 800 million in 2012.

YouTube 204
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Rise Of The Indie Brand

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Eric Ryan is the co-founder and Chief Brand Architect of Method. How does an independent brand like Method rise in a business world where 800-pound gorillas like Unilever , Procter & Gamble and Johnson & Johnson roam the jungle? The rise of the indie brand. The answer is both complex and simple. not advertising.

Brands 107
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A Social Media Status Quo Pt.1-Japan

Mindjumpers

It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. The population is extremely mobile-centric, which has lead brands to focus their energy on engaging consumers through social media on mobile devices. Behavioural insights.

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Why Alps Bethneck is 5 Years Old

Ari Herzog

One night in 2006, over Tiger beer and carrot cake at a hawker center , my designer friend Little Ong told me about Multiply. Another friend, Dinnertube , started posting videos on Youtube in 2006. 2012: Today. When he's not blogging, Ari helps brands improve their digital media marketing. Left Blank shared videos.

MySpace 187
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Social Media From A Worldwide Perspective: Japan

Mindjumpers

It is their insights enable us to execute and maintain brand communities around the world in a structured, quality assured and cost effective way. The population is extremely mobile-centric, which has lead brands to focus their energy on engaging consumers through social media on mobile devices. Behavioural insights.

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In The Trust Economy, Marketers Are Bankrupt

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That is the sad (and, ultimately, very scary) news out of the Fournaise 2012 Global Marketing Effectiveness Program , which interviewed over 1,200 CEOs from across North America, Europe, Asia and Australia. On June 14th, 2012, Forbes ran a news item that may run counter to the findings above. Seems simple enough, doesn't it?

Marketing 105
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#MySMCStory: Social Media Club and Me

Ari Herzog

I have been involved in some form with the Social Media Club Boston Chapter since its founding in 2006, and remain so to this day, currently serving as a member of the board. Why is 2006 important? 2006 was a big year for me in that regard. 2006 was a big year for me in that regard. Here’s mine. Got a question?