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A digital media framework for smart marketing communications

Sherrilynne Starkie

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. Before 2005 our goal was to get our clients in the news. They are: earned, shared, owned and paid.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Of those, two-thirds use it daily.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and 45 per cent of users are on it daily. Before 2005 our goal was to get our clients in the news. They are: earned, shared, owned and paid.

Marketing 199
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How I Became the Person Most Mentioned by Digital Marketers on Twitter

Convince & Convert

That happened to me – and you’re damn right I dad-milked that sucker – when it was announced last week that (among digital marketers) I am the most retweeted and most mentioned person on Twitter (PDF). How is Pharrell the #10 most mentioned person on Twitter among digital marketers? That guy is EVERYWHERE!

Twitter 167
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The Average Social Media Privacy Policy Takes an Hour to Read

The Realtime Report

The app is popular among Generation Z (1995-2005), and 30% of GenZ users are 18 or under. All but two privacy policies (Instagram and Twitter) require a 10th-grade reading comprehension level or higher. TikTok’s most-used phrase in its privacy policy is “your parents or legal guardians.”

Policies 116
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Four theories on the declining trust in Canadian social media

Dave Fleet

The gradual decline of Twitter. Twitter has declined somewhat in popularity over the last year (I know I’ve gone from it living on my desktop and being constantly open on my phone, to being a more occasional user). Twitter is still a force in this space, but the trend is notable.

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The Top 3 Social Media iPhone Apps

Firebelly

YouTube was founded in February of 2005 and currently over 6 billion hours of video are watched each month on the site. I was surprised to find Twitter coming in the number eight slot. With over 554,750,000 users I think Twitter is the up and coming platform.

iPhone 152