Direct Marketing Observations

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14 Guiding Principles of Social Media

Direct Marketing Observations

Oddly, I try to tell them what social media can do for them and what it did for me. Social media altered the course of my career. It was somewhere between 2005 and 2006 but that’s when I really started to “understand&# the power of the possibility with social. Always know this.

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Social Media and Hurricane Katrina: What If?

Direct Marketing Observations

This morning though, five years later, I was wondering if social media could have “helped&#. The year was 2005 and we were just on the cusp of social platforms roaring into our lives. Would have social media made a difference? Tags: Katrina Hurricane Katrina social media. None of us did.

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What Was Your Enchanted Moment?

Direct Marketing Observations

The space I’m referring to specifically is the digital/social media, online marketing space. Back in 2005 I sent former Apple Evangelist, Guy Kawasaki, an email; and to be honest, I didn’t really expect a response. It was the power of social to me on a very small but large scale all wrapped into one.

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