How to Use UTM Parameters to Track Social Media Success
Hootsuite
MAY 3, 2021
Here’s a UTM example link with parameters in place: The UTM parameters are everything that comes after the question mark. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. Head to the Google Analytics Campaign URL builder. You can always use Ow.ly
Let's personalize your content