article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Owned Media is self-published content. We focused on this almost entirely.

Marketing 367
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Owned Media is self-published content. We focused on this almost entirely.

Marketing 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Owned Media is self-published content. We focused on this almost entirely.

Marketing 199
article thumbnail

How to Make YouTube Shorts: Everything You Need to Know

Hootsuite

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Step 3: Edit and publish your Short. Tap Upload Short to publish your video. Creating YouTube Shorts is a cost-effective video marketing strategy. Made a mistake? How to monetize YouTube Shorts. Get Started.

YouTube 136
article thumbnail

What Time of Day is Best to Publish to Your Blog?

ProBlogger

The post What Time of Day is Best to Publish to Your Blog? When I started blogging (back in 2005, when RSS feeds were really big), I paid a lot of attention to when I published my posts because it seemed to affect how many people saw them. Lots of studies have been done over the years about the best time of day to publish posts.

article thumbnail

How Does the YouTube Algorithm Work? A Guide to Getting More Views

Hootsuite

If you’re a creator working on getting more YouTube views , or a brand building out your YouTube marketing strategy , the platform’s recommendation algorithm counts for a lot. YouTube’s first video was uploaded in 2005. But here’s the long answer, too: 2005-2012: View count (a.k.a. Publish often.

YouTube 145
article thumbnail

7 Strategies for Growing Community on Your Blog

ProBlogger

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. It actually began as a series of blog posts that I put together over a month in 2005 which I then formatted into an ebook, which in turn morphed into the current course. Since 2005 there have been many such projects run around the blogosphere.