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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 199
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64% of U.S. Workers Say Employee Experience Directly Impacts Customer Service

The Realtime Report

Workers Say Employee Experience Directly Impacts Customer Service, According to New Eagle Hill Consulting National Employee Survey Yet, Few Workers Say Organizations Deliver on Employee Experience and Satisfaction. A new national employee survey from Eagle Hill Consulting finds that 64 percent of U.S.

Survey 91
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Top 10 LinkedIn Power Tips to Ignite Your Brand and Business [podcast]

Pam Moore

I've been a power use of LinkedIn since 2005 when I joined their beta launch of the platform. ” LinkedIn is our #1 top driver of traffic (second only to Google organic) to our blogs, websites, podcast, videos, email subscriptions, and so much more than I can discuss on this blog post.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

This tracks the type of channel driving the traffic: organic social, paid social, email, and so on. Work with your team to make sure you track meaningful metrics for your organic social media posts and your paid social media ads. You can clearly see the difference between paid and organic social posts. UTM code: utm_source.

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2023’s Top 6 YouTube Analytics Tools for Tracking Video Metrics

Keyhole.co

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. It shows why your video marketing strategy isn’t working and offers insights into how to drive better results. Moreover, it generates the second-highest traffic among websites globally.

Metrics 52