A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
YouTube is used by 64 per cent of Canadians and two-thirds of those use it daily. This is where we go for breaking news and to connect with journalists, policymakers and politicians. After several years of decline, the 2020 pandemic has more Canadians checking out the news from mainstream media outlets. What’s not down?
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