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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. 1. There are 1.9

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Everything is being driven by mobile. Before 2005 our goal was to get our clients in the news. We focused on this almost entirely.

Marketing 199
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Knowledge Mobilization

Buzz Marketing for Technology

Knowledge Mobilization. Knowledge Mobilization. The emerging concept of "knowledge mobilization" may therefore be more useful than knowledge management or knowledge brokering. Knowledge mobilization emphasizes purpose (meeting the needs of clients) and looks to how one brings in the knowledge of others.

Mobile 113
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Knowledge Mobilization and Knowledge Translation

Buzz Marketing for Technology

One of the things I wanted to see Tom Carey explore in his talk today is the concept, suggested in this title, of knowledge mobilization. They continue, "Knowledge mobilization emphasizes purpose (meeting the needs of clients) and looks to how one brings in the knowledge of others.

Mobile 100
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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing. Yes, that immediate. Take this example from Pepsi.

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How to Make YouTube Shorts: Everything You Need to Know

Hootsuite

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. Creating YouTube Shorts is a cost-effective video marketing strategy. YouTube Shorts should be an essential part of your video social strategy , not become your entire social strategy.

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Top 10 LinkedIn Power Tips to Ignite Your Brand and Business [podcast]

Pam Moore

I've been a power use of LinkedIn since 2005 when I joined their beta launch of the platform. I'm excited to share with you the Top 10 LinkedIn Power Strategies that Will Ignite Your Brand and Business ! These include strategies you can start implementing to immediately for more leads, sales and human impact.