Small Business Mavericks

FEBRUARY 12, 2013

There are still some companies trying to do it like it’s 2005. For starters, if you don’t see SEO as an intrinsic part of your overall marketing efforts, then there is a disconnect somewhere. The goal of marketing is to increase your bottom line. That’s why you have a marketing strategy.

SEO 93

SEO Marketing Engineering Buy 93

Small Business Mavericks

JANUARY 18, 2016

And the author is talking specifically about social media, but many book authors (and business owners) write blog posts then share the through social media as a part of their overall marketing strategy, so I’m going to lump blogging and social media here into one heap. Does Blogging/Social Media Work? We take a question from the crowd.

Marketing 70

Marketing Conference Social Media Questions 70

Small Business Mavericks

APRIL 26, 2013

Online marketing has increasingly grown since its inception in the early 1990s. Since 2005, however, social media has taken on a much greater importance. Built entirely for sharing images, marketers have used it to embrace the challenge of sharing product images and driving traffic to their websites. Images are great marketing.

Marketing 93

Marketing Small Business YouTube Buy 93

Small Business Mavericks

NOVEMBER 21, 2011

has announced that today spells the death of a search tool that has been with us since 2005. Even those search marketers who gloried in the death of Yahoo! That was when Yahoo! actually tried to be a search engine. Site Explorer is no more. For years, every webmaster who wanted real live link metrics used it.

Tools 98

Tools Yahoo Sites Metrics 98

Small Business Mavericks

OCTOBER 5, 2011

While Christmas remains the holiday that sparks the most greeting card sales, fewer people send cards each year, according to Unity Marketing. The percentage of consumers buying greeting cards for Christmas fell from 77% in 2005 to 73% in 2007 and to 62% in 2009, according to the Stevens, Pa.,

Retail 98

Retail Training Report Buy 98

Small Business Mavericks

OCTOBER 24, 2014

A similar study done in 2005 showed the “Golden Triangle” pattern, where readers started at the top left and read across the page, gradually reading less and less as they got lower. There’s a fascinating look at eye-tracking research on the Moz Blog. But now that triangle is not evident in the way SERPs are looked at.

Mobile 131

Mobile Patterns Study Engineering 131