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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Everything is being driven by mobile. Before 2005 our goal was to get our clients in the news. We focused on this almost entirely.

Marketing 199
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. 1. There are 1.9

YouTube 111
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Knowledge Mobilization

Buzz Marketing for Technology

Sustainable Markets. » Influence, Engagement and Communications. . » » Influence, Engagement and Communications. Securing Influence and Impact. Knowledge Mobilization. Networks & Partnerships Home Influence, Engagement and Communications Here. Knowledge Mobilization. IISDLabs.org.

Mobile 113
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Top 10 LinkedIn Power Tips to Ignite Your Brand and Business [podcast]

Pam Moore

LinkedIn is one of the most powerful social networking and digital platforms to build your personal and business brand of authority, influence and human connection. I've been a power use of LinkedIn since 2005 when I joined their beta launch of the platform. Audience Marketing Prioritization Worksheet.

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Australia: Industry Head, Social Media

Laurel Papworth

Marketing Magazine name Industry Head of Social Media for Australia. What is an Influencer? Kate Kendall ( @KateKendall ) from Marketing Magazine approached me a little while ago to write a piece on the “state of the social media industry&#. Jolaine Boyd, group marketing manager, Telstra @bigpondteam.

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Top 17 Social Media Monitoring Vendors for Business

Socialmedia.biz

Today, social media is the best marketing and promotional tool. Therefore, social media marketing is more effective than traditional marketing techniques. Using the software, you can measure the results of your social media marketing campaigns. Also, it allows you to identify bad influencers. Small – $49/month.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

Second – Conflicts of Interest As bloggers, podcasters, marketers and PR professionals adopt social media tools and tactics, they are often caught in the middle of problematic situations. The Word of Mouth Marketing Association (WOMMA) has an extensive code of ethics here. All around bad news. Someone always pays for the meal.