Is The Era of Loyalty To Consumer Brands Over?
Bill Hartzer
OCTOBER 20, 2011
“Some of our most recognized and best-loved brands are falling victim to an economy in which price is the paramount concern for consumers,” said Quinn, author of Webs of Fate, a novel about the retail fashion industry from Greenleaf Book Group (www.darlenequinn.net). Brand loyalty used to mean something in the retail business,” Quinn said.
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