Sherrilynne Starkie

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A digital media framework for smart marketing communications

Sherrilynne Starkie

But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Most people think of media as being in two blocks: social media and mainstream media.

Marketing 367
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Most people think of media as being in two blocks: social media and mainstream media.

Marketing 195
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

This is important because the majority of Instagram users are in the 22 to 35-year-old age group. But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Before 2005 our goal was to get our clients in the news. This is where you reach the millennial generation.

Marketing 199