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A digital media framework for smart marketing communications

Sherrilynne Starkie

But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Most people think of media as being in two blocks: social media and mainstream media.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Most people think of media as being in two blocks: social media and mainstream media.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

This is important because the majority of Instagram users are in the 22 to 35-year-old age group. But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Before 2005 our goal was to get our clients in the news. This is where you reach the millennial generation.

Marketing 199
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Digital Marketing Trends to Watch in 2019

Webbiquity SMM

In the past, it was okay to divide them into groups based on age, gender, income, and other factors, but it was always done with understanding that any division of this kind is artificial by definition. Live video feeds add authenticity and trustworthiness to a brand image because they are perceived as more natural than pre-recorded ones.

Trends 166
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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Use the groups features and find groups where you might want to contribute. Swing by [chrisbrogan.com] for more posts in the series, and if you have topic ideas, feel free to share them, as this is a group project, and your opinion matters. It helped me a lot setting up a group about my passion who was joined by 1000 people.

LinkedIn 279
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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Reddit launched in 2005 and sold to Conde Nast less than a year later for $10 million USD. R.I.P. Yahoo Groups.). The other big thing that sets Reddit apart is the way their algorithm works: Popular posts with lots of upvotes get more exposure in the Reddit homepage and subreddit feeds. Optional: Personalize your home feed.

Reddit 100
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How to Make YouTube Shorts: Everything You Need to Know

Hootsuite

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. In 2021, the world-famous K-pop group BTS (not to be confused with the acronym for behind-the-scenes!) Who remembers Charlie Bit My Finger , David After Dentist , and the still very relevant Leave Britney Alone ? Jump on trends.

YouTube 136