article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. How Canadians use Social Media.

Marketing 367
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. How Canadians use Social Media.

Marketing 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. There are more videos on YouTube than Facebook video and Netflix combined and YouTube videos earn more valuable attention, too.

YouTube 111
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. How Canadians use Social Media.

Marketing 199
article thumbnail

Evolving on Facebook From Then to Now

Ari Herzog

Reviewing my Facebook history from Day One (which you can learn how to download yourself ), I’ll guess I joined the social networking site in the spring of 2005 shortly after I gained an.edu email address in graduate school. Facts from my Facebook past… August 30, 2005: I wrote a message to someone for the first time.

Facebook 102
article thumbnail

Facebook will surge ahead in India

The Marketing Blog

45 pm Facebook will surge ahead in India Jump to Comments I was just reading an interesting news-story, published in today’s edition of Economic times. It compares Facebook & Orkut in India. The story which quotes data from Vizisense.com , predicts that inside 7 months Facebook should be able to overtake Orkut.

Web 2.0 145
article thumbnail

Digital Marketing Trends to Watch in 2019

Webbiquity SMM

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. David Gutierrez started his career as a web designer in 2005. As of June 2018, 4.2 Social Listening.

Trends 166