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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Digital Media and Marketing Framework Example. Company employees as ambassadors, for example. They are: earned, shared, owned and paid. We focused on this almost entirely.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Digital Media and Marketing Framework Example. Company employees as ambassadors, for example. They are: earned, shared, owned and paid. We focused on this almost entirely.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Digital Media Framework Example. Here’s an example framework which demonstrates a marketing challenge…getting the new apartment block of a not-for-profit organization rented out.

Marketing 199
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What Brands Should Take Away from “The Social Dilemma”

Ignite Social Media

The entire world changed one of its primary forms of communication when we all started switching over to social media in 2005 or so, and it was a seismic change to society. For example, Arab Spring led to a fall of all sorts of dictators and social media helped facilitate that. (Don’t

Brands 154
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What to Expect Post-Pandemic: Expect the Unexpected

The Realtime Report

Investors expecting to see a repeat of the 2008 financial crisis may have forgotten that the housing price bubble began to collapse in 2005. For example, one type of commercial property which did experience a significant wave of vacancies is gas stations. It took 2-3 years before things really hit rock bottom.

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64% of U.S. Workers Say Employee Experience Directly Impacts Customer Service

The Realtime Report

This research comes as the American Customer Satisfaction Index is its lowest point since 2005, and citizen satisfaction with federal government services at its lowest point since 2015. For example, 41 percent rated work-life balance as a top-two factor, followed by purposeful work (32 percent) and productive work (30 percent).

Survey 91
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

UTM parameters are just short pieces of code that you can add to links — for example, the links you share in your social posts. Here’s a UTM example link with parameters in place: The UTM parameters are everything that comes after the question mark. Examples: facebook, twitter, blog, newsletter, etc. UTM Example.