How to Fix a “Broken Brand” with Social
Convince & Convert
SEPTEMBER 27, 2013
This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. They asked themselves, “How do we tap into that passion they have for being at a sporting event?” The tweets that make the least sense seem to get the most retweets, and the account constantly begs followers to use the hashtag #coats.
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