How to Use UTM Parameters to Track Social Media Success
Hootsuite
MAY 3, 2021
Bonus : Download a free guide and checklist to help you convince your boss to invest more in social media. Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. Head to the Google Analytics Campaign URL builder. Includes experts tips for proving ROI.
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