Twist Image

JUNE 1, 2017

For decades, maybe centuries, businesses erected moats around themselves: Economies of scale, network effects, high switching costs, customer loyalty, deep IP. This essay sums up the entire sentiment felt at this past year's TED conference, and something that I have been grappling with, personally, for some time. I'll be 69.

Conference 45

Conference Sentiment Project Loyalty 45

Laurel Papworth

JULY 2, 2013

Laptop hire costs are $50 a day. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. Six Key Performance Indicators in social media – The Return on Investment (ROI) and the Cost of Inaction (COI) figures. Measuring Social Media.

Course 102

Course Social Media Press Release Class 102

Laurel Papworth

NOVEMBER 3, 2014

Laptop hire costs are $50 a day. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. Six Key Performance Indicators in social media – The Return on Investment (ROI) and the Cost of Inaction (COI) figures. Measuring Social Media.

Social Media 69

Social Media Press Release Class Course 69

Bare Feet Studios

AUGUST 5, 2010

Clive Thompson in Wired.com captures the sentiment perfectly: Consider: If I suddenly decide I want to dial you up, I have no way of knowing whether you’re busy, and you have no idea why I’m calling… Plus, voice calls are emotionally high-bandwidth, which is why it’s so weirdly exhausting to be interrupted by one.

Upcoming 101

Upcoming Project Instant Messaging Sentiment 101

Laurel Papworth

JUNE 7, 2016

Laptop hire costs are $50 a day. Since 2005, Laurel has been teaching online community management at the University of Sydney and she has been managing virtual communities since 1989. Six Key Performance Indicators in social media – The Return on Investment (ROI) and the Cost of Inaction (COI) figures. Measuring Social Media.

Course 40

Course Training Social Media Press Release 40

Laurel Papworth

APRIL 29, 2012

Since 2005, Laurel has been teaching online community management at the University of Sydney, Australian Film and TV School, Metro Film School and she has been managing virtual communities since 1989. . Six Key Performance Indicators in social media – The Return on Investment (ROI) and the Cost of Inaction (COI) figures.

Class 85

Class Training Social Media Case Study 85

Bare Feet Studios

MARCH 19, 2010

If your brand already has high favorable sentiment, you are ahead of the game. Turns out it is cost-effective marketing too. In her case, it is an awesome brand with very high positives. So let’s deconstruct this a little bit to create some ease and markers on the social media roadway.

Social Media 40

Social Media Upcoming Conference Comments 40