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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Or conversely, to keep their names out of the news.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Or conversely, to keep their names out of the news.

Marketing 195
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article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Or conversely, to keep their names out of the news.

Marketing 199
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. They provide precise data about conversion and traffic sources. Includes experts tips for proving ROI. Includes experts tips for proving ROI. Use UTM parameters to measure social media ROI.

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The Future of Community Management

Ignite Social Media

The role of a CM, as we know it today, really started in 2005 , when the role was akin to “The Forum Moderator.” The value of communities is clear and ROI models are consistently adopted. While it’s easy to see the value that community management brings to an organization, it’s still tough for many businesses to find the ROI.

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Twitter ROI - Is it Too Popular?

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Social Media , Strategy > Twitter ROI – Is it Too Popular? Twitter ROI – Is it Too Popular?

ROI 40
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2023’s Top 6 YouTube Analytics Tools for Tracking Video Metrics

Keyhole.co

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. This way, you can set realistic and accurate performance goals, increasing your marketing ROI. To translate your efforts into ROI, you must beat your contemporaries.

Metrics 52