Can an Unknown Brand Become Word of Mouth? | Mindjumpers
Mindjumpers
JULY 26, 2010
The Indonesian headache reliever brand Dumin was introduced at the market year 2005. The plan was to create something that people would like to talk about, to create conversation, and make people co-create. For a while ago it had a brand awareness of 0 % despite 2 years of heavy TV campaigning. The challenge: to get Dumin famous.
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