A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
Before 2005 our goal was to get our clients in the news. Or conversely, to keep their names out of the news. Before 2005 this would have included customer magazines, flyers or newsletters. This means posting stories and managing conversations to keep the community engaged. They are: earned, shared, owned and paid.
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