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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. LinkedIn is introducing more social features and is becoming more content friendly. Owned Media is self-published content.

Marketing 199
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Digital Marketing Trends to Watch in 2019

Webbiquity SMM

And this percentage is growing with every passing year, which means digital marketing should be at the forefront of any promotional strategy because it is universal, affordable, and will only grow in importance. Influencer Marketing Going Micro. David Gutierrez started his career as a web designer in 2005. As of June 2018, 4.2

Trends 166
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Experiment: Do Other Social Networks Hate YouTube Links?

Hootsuite

Shoot some footage of your toddler driving his PowerWheel car into the hedge, then show the VHS to whoever dared walk past your television set — targeted marketing in its purest form. Sharing one URL is efficient and effective — the choice of videographers who want maximum reach, while directing viewers to a singular content source.

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How the YouTube algorithm works in 2022

Sprout Social

Over 500 hours of content is uploaded to YouTube every minute. Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2005-2011: Clicks & views. Ads were running alongside videos that promoted offensive or violent content, leading many major companies to pull their advertising.

YouTube 120
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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Find out if Reddit marketing is right for you, and how to get started on the self-proclaimed “ frontpage of the Internet. ”. Users can also vote content by others “up” or “down” the algorithm. Reddit launched in 2005 and sold to Conde Nast less than a year later for $10 million USD. And, downvoted content receives less exposure.

Reddit 100