How to Create Content for Sports Fans
Convince & Convert
SEPTEMBER 4, 2015
Dedicated fans of football, soccer, baseball, basketball, and other games are eager and hungry for content that will satisfy their sports cravings. According to Statista, in 2005 the global sports market made $46.5 Sports’ popularity presents a unique opportunity for brands to create content and increase their audience size. . Getting Into the Sports Content Game.
5 Tips for Great Content Curation
APRIL 29, 2012
Tips for Great Content Curation. In reality, good content curation isn’t as simple as pushing a share button. It’s actually a combination of finding great content and following some simple best practices on how to successfully share that content. Be Part of the Content Ecosystem. Be part of the content ecosystem, not just a re-packager of it.
Inbound Marketing vs. Content Marketing – What’s the Difference?
FEBRUARY 24, 2014
Are there any major differentiators when it comes to inbound vs content marketing, and what are they? While both inbound and content marketing are relatively new practices, they’ve both won some serious proponents (and probably a few detractors) during their years in use. Where there is a consumer there’s a marketer- hence the explosion of inbound and content marketing methodologies.
Content vs. Community: How Online Publishers Can Nurture Both
AUGUST 20, 2011
Simultaneously, the amount of content produced sky-rocketed , with more compelling material than ever before. However, the past decade hasn’t fostered thoughtful interaction between that content and its consumers. Engagement is About Humans, Not Clicks Let’s face it: Content is becoming commoditized. more social and real-time community will self-perpetuate content.
5 Social Media & Digital Marketing “Must Haves” for 2016
FEBRUARY 28, 2016
Young adults (ages 18 to 29) are the most likely to use social media – fully 90% do, compared to 12% in 2005. ( Pew Research ). At the same time, there has been a 69-point bump among those ages 30-49, from 8% in 2005 to 77% today. ( Pew Research ). Stats show that consumers are becoming increasingly visual and prefer images, videos and infographics to other types of content.
Marketing Minds: Brad Shorr – Director of Content Strategy @ Straight North
OCTOBER 7, 2016
Brad Shorr Director of Content Strategy @ Straight North Since 2010, Director of Content Strategy at Straight North, an internet marketing agency serving middle market and large B2B and B2Cs. From 2005 to 2010, I owned my own marketing consultancy helping businesses get started with blogging and social media. Below is an interview with a true marketing thought leader.
The Experts’ Views on Content Marketing
JANUARY 15, 2013
But after Google’s Panda update, there seems to be a talk of a “new” type of marketing which focuses on content. Content marketing has boomed since Panda rolled out. Website owners looked for ways to build links, to promote their business, and to gain traction and traffic by having great content. How do you see content marketing as the new face of online marketing?
How Facebook Live Will Impact the Near Future of Video Advertising
AUGUST 24, 2016
Marketers surveyed believe shorter video content costs less to create and is better suited to attract consumers on social. Short form content is a better native fit and audiences are more receptive in this medium, agency respondents showed. Since YouTube’s launch in 2005, it had the video market covered. What does Facebook Live mean for the future of video advertising?
Blog Design for ROI Rule 2: Highlight Your Key Content
NOVEMBER 26, 2012
The next best use of space in your design is to highlight your key content. Why does highlighting your key content matter? It helps convert one-off visitors into repeat visitors: If someone browses a few posts and realizes that they really enjoy the content, they’ll keep coming back for more. In the main content area. Email form + top content = win?
Why Alps Bethneck is 5 Years Old
SEPTEMBER 20, 2012
2005: Flickr. story I posted on Digg in 2005 crashed the “interesting” get-paid-for content site I was briefly testing. This is a guest blog post by Stephen Black. This is his story. Do I want to treat Flickr as a serious base for showcasing my photographic works? Or, do I want to use it as a base for experimentation? Ask Chiaki Williams. 2007: Facebook. 2010: Twitter. Maybe.
The History of Marketing [Infographic]
AUGUST 7, 2012
SEO becomes a common key-phrase claimed by every webmaster and developer in 2005 and on. The shift starts to happen from batch blasts to creating valuable content that drives people to your business. Content Marketing Email Marketing Online Advertising Paid Search Search Engine Optimization Social Media google history internet marketing mobile marketing sms social mediaIf you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. Do you remember AltaVista? Anyone? from 2011.
Q & A With Michael Stelzner on the “Launch” of Social Media Examiner
JULY 7, 2011
In December 2005 I published the annual Best Free Downloads issue of my e-newsletter, WordBiz Report. Publish great FREE content. And therein, in a nutshell, is the story behind Social Media Examiner : offer great content, offer it for FREE and then sit back and watch amazing things happen. DW: SME is publishing new content six days a week. The secret? You do the math.
Q & A With Michael Stelzner on the “Launch” of Social Media Examiner
JULY 7, 2011
In December 2005 I published the annual Best Free Downloads issue of my e-newsletter, WordBiz Report. Publish great FREE content. And therein, in a nutshell, is the story behind Social Media Examiner : offer great content, offer it for FREE and then sit back and watch amazing things happen. DW: SME is publishing new content six days a week. " The secret?
Blog Post Idea: Answer a Beginner Question
MARCH 8, 2015
Stuck for content ideas for your blog? It’s also great for creating content that will potentially rank well in search engines as Google is a place many people go to ask the questions they’re too embarrassed to ask their friends. wrote the post in 2005 and to this day it still gets traffic! Writing Content question I had when I started out. Examples. Exercise.
The Future of Community Management
Ignite Social Media
MAY 27, 2016
The role of a CM, as we know it today, really started in 2005 , when the role was akin to “The Forum Moderator.” As social media was more widely accepted as a viable marketing channel, the role of community manager evolved from to the “Jack of All Trades”, not only responsible for managing one-to-one customer engagement, but also an expert on all things strategic, operational, and tactical.
Yikes! 10 Years on Facebook…!
APRIL 26, 2015
The date was Saturday, April 30, 2005 at 1:16 a.m. EDT. My own content included. I created my Facebook account as a graduate student when the site was only available to people with.edu email addresses. As my 10-year anniversary approaches, it won’t be a normal online day but one of a few things will happen: I will deactivate my account for an indeterminate period of time.
PR generalists vs social media specialist?
SEPTEMBER 14, 2013
From the time I started Strive PR in 2005, it was already evident that social media was transforming public relations practices. Little did I know at that time, that one day I would be on staff leading the charge in social media and content marketing. Can PR agencies respond to the structural changes of social media? ” If this true of some agencies, it’s not my experience.
A Pinteresting Story
JANUARY 31, 2012
Users create a board (it can be anything from cool pictures of cats to the most fascinating business Blogs) and as you come across pieces of content online (and it can be text, images, audio or video), you "pin" the content (which is done by installing a "pin it" button on your web browser's toolbar). Pinterest creates a mood board or visualization of this content. Delicious was created by Joshua Schacter in 2003 as the notion of tagging (or labeling) content to make it findable by others begun to take hold. content. That Facebook IPO. That Pinterest thing.
Four theories on the declining trust in Canadian social media
FEBRUARY 4, 2016
While the personalized 1:1 experience is there, the ability to stay in touch with communities of interest is much diminished, and there’s a saturation of brands pushing content “at” people, with a focus on sales vs helpful, interesting information. There has been an explosion of growth in high-profile social media channels that are less-focused on news/information gathering and more on personal information-sharing – both in terms of visual content (e.g. Yesterday I had the pleasure of attending my seventh Edelman Trust Barometer launch event in Toronto. The growth of fake news.
How to Turn Traffic into Revenue
Techipedia: Tamar Weinberg
SEPTEMBER 25, 2012
Business Model and Content Issues. learned about this the hard way starting in 2005 when I was a freelance marketing consultant. What sometimes happens is, in a quest to build their social media communities, firms start creating and/or sharing content that is barely relevant in their niche or completely disconnected from their business. This is a guest post by Brad Shorr.
Planning: The Good, Bad, and the Ugly
NOVEMBER 4, 2014
We are going to look at planning over all, in it’s many shapes and forms: Planning for a new business year, planning for clients , planning for content production, planning for particular projects, even planning for YouTube. By Lindsay Bell Waiiiiiit a second here. It’s November? Already?? seriously can’t believe how fast time is flying by. Did I say planning? What a coincidence!
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
Which content marketing tactics and formats are gaining or losing favor? Find the answers to these questions and many, many more in this compilation of more than 100 compelling social media, content marketing and SEO stats, facts and observations. are now active on at least one social network, up from 67% in 2012 and just 8% in 2005. Content Marketing Facts and Stats.
Make Your LinkedIn Profile Work for You | chrisbrogan.com
Buzz Marketing for Technology
SEPTEMBER 30, 2008
December 2005. October 2005. September 2005. August 2005. July 2005. June 2005. May 2005. April 2005. March 2005. February 2005. January 2005. All contents Creative Commons licensed. chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. Make Your LinkedIn Profile Work for You. May 19, 2008. LinkedIn is a professional network built around one’s employment capabilities. People who use LinkedIn expertly, like Christopher S. Comments.
Mobile Devices Are Changing The Way We Do Search
Small Business Mavericks
OCTOBER 24, 2014
“Where scanning was once more horizontal , the adoption of mobile devices over the past 9 years has habitually conditioned searchers to now scan more vertically —they are looking for the fastest path to the desired content, and, compared to 9 years ago, they are viewing more search results listings during a single session and spending less time viewing each one.” similar study done in 2005 showed the “Golden Triangle” pattern, where readers started at the top left and read across the page, gradually reading less and less as they got lower.
Please Track Us
JULY 23, 2013
Others are tracking you to better understand how one piece of content leads to another. There is an inherent and well-deserved truth to the title of Seth Godin ''s 2005 seminal book, All Marketers Are Liars. content. Every brand you like online ( Amazon , Facebook , Google and more) are monitoring your every move. Are you creeped out? They''re monitoring you for many reasons. Some are doing it to better understand if what they''re creating works, in terms of how you view, click, touch, move and share through a digital experience. All marketers are liars. advertising.
Social Networking Stats: Reddit Earns 56 Billion Pageviews in 2013, #RLTM Scoreboard
The Realtime Report
JANUARY 3, 2014
Reddit (registered) users submit content as links or text posts. Founded in 2005, Reddit has played an interesting role in internet culture, but has yet to achieve profitability. A new electronic bazaar, ‘Reddit Gifts,’ is meant to change that; the site takes a 15-20% cut from every purchase made on the bazaar. The #RLTM Scoreboard: Social Networking Stats for the Week.
Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
AUGUST 26, 2014
The two companies were created six months apart; Myspace was founded in August 2003 and by July 2005 was bought by News Corp for 580 million dollars. million dollars from Accel Partners in May 2005. They had both been users of Friendster, which was initially a social networking service intended to maintain contacts and share online content and media. Historical Lessons. Louis.
The Magic of Ignorance: Knowing What You Don’t Know
Convince & Convert
SEPTEMBER 20, 2013
From Cision , a free ebook called Power Your Story: Content Marketing Essentials. He started a blog and podcast in 2005 because he wanted to be out front, embracing new technology. Jay Baer is a hype-free social media and content strategist & speaker, and author of Youtility: Why Smart Marketing is About Help not Hype. Joe Jaffe, Evol8tion @jaffejuice. Listen Now.
Unlocking Creative Confidence
DECEMBER 6, 2013
For as long as I have been fascinated with business books and other types of long-form non fiction content, I have been fascinated by content on creativity. His second book, The Ten Faces Of Innovation (published in 2005) was great as well. content. How much creativity are you bringing to your work? Spend an hour thinking about your own creativity. Watch this. creative.
It’s 2015 and #PRDiversity Is Still An Issue
JULY 17, 2015
That percentage has doubled since 2005. As While PRWeek perhaps could have exercised more diversity sensitivity in its display of the 2014 PR leaders, they were, after all, working with the content and information submitted to them by PR agencies. Ed: Did you do a double take? Yes, you get TWO guest posts this week. I’ll be back in the blogging saddle next week. Enjoy! Covey.
Marketing Beyond The Blog Buzz
Diva Marketing Blog
JANUARY 13, 2012
So I pulled out a deck I presented to the AMA Oklahoma Chapter in 2005 (!). 10 + 1 Blog Take Aways -- from 2005. 1. RSS allows content to be pulled by readers. 9. Within the past week three people from three different industries (advertising, internal branding and higher education) asked me to contribute to posts they were writing about blogs. . Marketing Beyond The Blog Buzz.
Personal knowledge management - Wikipedia, the free encyclopedia
Buzz Marketing for Technology
JUNE 27, 2008
Contents. Personal Content Management - taxonomy processes and desktop search tools that enable employees to organize, subscribe to, publish and find information that resides on their own desktops. Other useful tools include Open Space Technology, cultural anthropology , social bookmarking , stories and narrative, mindmaps , concept maps and eco-language, single frames and similar visualization techniques, just-in-time canvassing tools, automated knowledge harvesting tools, and Google Desktop and similar desktop content management tools. 2005) â??Personal Contents.
Search Engine Optimization Tip: Include Keywords in URLs
DECEMBER 7, 2011
Until 2005, Google was putting all of the emphasis on the websites that had keywords in their domain name. That began to change though in 2005 and there were plenty of other elements that the search engine Google was basing ranks on. If your website has enough content to offer a separate segment for sub domains though then you should use them. Search Engine Optimization
PB142: Challenge: Create a ‘How to’ Post
AUGUST 6, 2016
If you’re new to the challenge – this week I’m nominating a different style of content for you to create each day over the week and the challenge is to create a post within 24 hours of hearing about it and then sharing it with us in our ProBlogger Challenge Group on Facebook. How to content can come in any form you like: Written – blog posts, articles, list posts, essays.
10 Reasons You Need to Create a Cool Infographic
SEPTEMBER 12, 2013
Content marketing isn’t just about blogging. In fact, there’s a lot of compelling evidence that your inbound marketing strategy should include plenty of visual content. One of the hottest types of content at the moment is cool infographics: easy-to-consume, visual representations of data and concepts. Do you create cool infographics as part of your content marketing strategy?
You Can Learn A Lot From Someone Who Makes Comic Books
MAY 30, 2012
The Steve Jobs one still gets its fair share of million of views each and every year (watch it here: Steve Jobs Stanford Commencement Speech 2005 ). Beyond his personable performance, the gold lies in his content. Why didn't they have commencement speeches like this when I was growing up? Listen to Neil Gaiman. King told Gaiman to "enjoy this moment." Make mistakes. sadly.
Six Sources for Nonprofit News
OCTOBER 31, 2013
It’s this added bit of editorial content that pushes the blog news roundup to one of my favorite types of curated content. love stumbling upon a curated content post and discovering bloggers I haven’t heard of, ideas I didn’t know about, and posts I missed. Her roundup is direct and to the point: a one-line summary of the content and the link. must-read. Others?
The Top #Nifty50 Women in Technology on Twitter for 2012
SEPTEMBER 10, 2012
marketer who’s an engineer by training (I can relate to that), April has a broad range of marketing experience that encompasses messaging, media relations, lead generation, email marketing, content marketing, social media, analyst relations and sales enablement. EndPlay is a leading provider of SaaS content management, engagement and monetization solutions delivered in the cloud.
100 Personal Branding Tactics Using Social Media | chrisbrogan.com
Buzz Marketing for Technology
JUNE 27, 2008
Buy an easy-to-remember, easy-to-spell, content-appropriate domain name if you can. Make sure it’s easy for people to subscribe to your site’s content. Use social networks respectfully to share the best of your content, in a community-appropriate setting. Podcast content can have links to your URL and might draw awareness back to your content, too. Content. Create new content regularly. The more others can use your content, the better they will adopt it. That’s what I do to excellent content. :). December 2005.
“Reclaim Blogging”: Why I’m giving up Twitter and Facebook
AUGUST 22, 2011
Besides, even if they’re very good at hiding the fact, over on Twitter and Facebook, it’s not your content, it’s their content. The content on your blog, however, belongs to you, and you alone. Twitter, Facebook, Foursquare et al… it’s not my content. It’s not your content, either. What an amazing journey its been since then.]