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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.

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How to Use UTM Parameters to Track Social Media Success

Hootsuite

UTM tags provide three key benefits: They help you track the value of social marketing programs and campaigns and measure ROI. Includes experts tips for proving ROI. Includes experts tips for proving ROI. Use UTM parameters to measure social media ROI. You can then report on how social impacts company revenue.

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Top 10 LinkedIn Power Tips to Ignite Your Brand and Business [podcast]

Pam Moore

There are also more than 50 million companies setup on LinkedIn. I've been a power use of LinkedIn since 2005 when I joined their beta launch of the platform. More than 50 million companies are setup on LinkedIn. There are also more than 50 million companies setup on LinkedIn. Connect with me on LinkedIn here.

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2023’s Top 6 YouTube Analytics Tools for Tracking Video Metrics

Keyhole.co

Since its inception in 2005, YouTube videos have reshaped how people consume content, build communities, and even market their brands. This way, you can set realistic and accurate performance goals, increasing your marketing ROI. To translate your efforts into ROI, you must beat your contemporaries.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

But Reddit isn’t the best place for every company. Reddit launched in 2005 and sold to Conde Nast less than a year later for $10 million USD. Essentially, it’s tracking what people say and think about your company across multiple platforms and delivering that data in a neat report. Now that’s a social ROI to get behind.

Reddit 102