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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. They are: earned, shared, owned and paid.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. They are: earned, shared, owned and paid.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example. They are: earned, shared, owned and paid.

Marketing 199
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The Biggest and Worst Breaches Of 2019 

The Realtime Report

This breach affected not one but two lab testing companies. Then there was LabCorp, another company whose customers were affected by this breach. Suprema is a security company responsible for the web-based Biostar 2 biometrics lock system. The hacker accessed credit card applications made between 2005 and 2019.

Banking 103
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64% of U.S. Workers Say Employee Experience Directly Impacts Customer Service

The Realtime Report

This research comes as the American Customer Satisfaction Index is its lowest point since 2005, and citizen satisfaction with federal government services at its lowest point since 2015. Companies can have terrific products, but customer experience will make or break customer loyalty.

Survey 91
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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

But Reddit isn’t the best place for every company. Reddit launched in 2005 and sold to Conde Nast less than a year later for $10 million USD. Market research. Obviously a few comments won’t revolutionize your product strategy, which is why Reddit shouldn’t be your sole source of market research. Is it a little stalkerish?

Reddit 100
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9 YouTube stats to inform your marketing strategy in 2019

Sprout Social

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. The first video, “ Me at the Zoo ,” launched on April 23, 2005, and the first ads followed two years later. A lot of companies assume that YouTube is strictly a B2C channel. 2. YouTube is the second-most visited site in the world.

YouTube 111