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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. They are: earned, shared, owned and paid.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. They are: earned, shared, owned and paid.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example. They are: earned, shared, owned and paid.

Marketing 199
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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. From Issue 94 | May 2005. ); document.write( ); FastCompany.com | Where ideas and people meet.

Company 279
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64% of U.S. Workers Say Employee Experience Directly Impacts Customer Service

The Realtime Report

Workers Say Employee Experience Directly Impacts Customer Service, According to New Eagle Hill Consulting National Employee Survey Yet, Few Workers Say Organizations Deliver on Employee Experience and Satisfaction. Companies can have terrific products, but customer experience will make or break customer loyalty.

Survey 91
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Why Every Brand Should Have a YouTube Channel

Socialized

Companies and brands create video content wherever you look, distribute it on its blogs and social media. YouTube is the second most popular social media site in the world and is only exceeded by Facebook, ever since it was introduced in 2005. Not just that, but a good YouTube channel will produce income for any big organization.

YouTube 100
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The Biggest and Worst Breaches Of 2019 

The Realtime Report

This breach affected not one but two lab testing companies. Then there was LabCorp, another company whose customers were affected by this breach. Suprema is a security company responsible for the web-based Biostar 2 biometrics lock system. The hacker accessed credit card applications made between 2005 and 2019.

Banking 103