Can an Unknown Brand Become Word of Mouth? | Mindjumpers
Mindjumpers
JULY 26, 2010
The Indonesian headache reliever brand Dumin was introduced at the market year 2005. But one thing is clear – the company achieved the goal of brand awareness. In this case it was all about creating a buzz around a name – the name of the brand to be exact. Can a brand become word of mouth within days? Well done to agency Publicis.
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