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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website.

Marketing 199
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The Average Social Media Privacy Policy Takes an Hour to Read

The Realtime Report

But as we’ve seen TikTok privacy problems and Facebook privacy disputes arise over the years, it’s clear that Americans are too quick to accept. Instagram, Apple, and Facebook’s privacy policies each take over 17 mins to read. The app is popular among Generation Z (1995-2005), and 30% of GenZ users are 18 or under.

Policies 116
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The Biggest and Worst Breaches Of 2019 

The Realtime Report

This breach affected not one but two lab testing companies. Then there was LabCorp, another company whose customers were affected by this breach. Suprema is a security company responsible for the web-based Biostar 2 biometrics lock system. The hacker accessed credit card applications made between 2005 and 2019.

Banking 103
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Digital Marketing Trends to Watch in 2019

Webbiquity SMM

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. That’s why many smaller companies are turning to so-called micro-influencers. David Gutierrez started his career as a web designer in 2005.

Trends 166
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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? How can the respective histories and behaviors of these two companies inform the best practices for B2B marketers? My answer is certainly–yes!

B2B 190