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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Or conversely, to keep their names out of the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. We focused on this almost entirely.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Or conversely, to keep their names out of the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. We focused on this almost entirely.

Marketing 195
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article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Or conversely, to keep their names out of the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. We focused on this almost entirely.

Marketing 199
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Digital Marketing Trends to Watch in 2019

Webbiquity SMM

You should be watching not just for @ or hashtag mentions, but to all instances where somebody drops the name of your company or product in conversations, on blogs, news websites. That’s why many smaller companies are turning to so-called micro-influencers. David Gutierrez started his career as a web designer in 2005.

Trends 166
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How to Use UTM Parameters to Track Social Media Success

Hootsuite

They provide precise data about conversion and traffic sources. Scroll down to see a list of all the campaigns you have created trackable URLs for, with traffic numbers and conversion rates. You’ll get a clear picture of lead generation, referral traffic and conversions. You can then report on how social impacts company revenue.

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Eight steps to thriving on information overload

Buzz Marketing for Technology

d post an article I originally published 10 years ago in the October 1997 issue of Company Director magazine. Information overload is a fact of life for company directors, senior managers, and all professionals. For now, I thought Iâ??d Everything I wrote is still completely valid. John Naisbitt, author of Megatrends.

Web 2.0 244
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How to Build an Email List

Idaconcpts

From this eMarketer data from 2005 and 2008, you can see that people are comfortable with receiving emails that they have registered with. There are companies that specialize in the logistics of this process but you could handle it by yourself. Remember that not every email will become a conversion!

List 135