A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. They are: earned, shared, owned and paid.
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