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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. They are: earned, shared, owned and paid.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors, for example. They are: earned, shared, owned and paid.

Marketing 195
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The History of Social Media in 33 Key Moments

Hootsuite

Unfortunately, the site’s spike in popularity in 2003 caught the company by surprise. 2005 marked the apex of Myspace. Gaining traction: LinkedIn, YouTube, and WordPress (and more) arrive (2003-2005) In 2003, Mark Zuckerberg launched Facemash, described as Harvard University’s answer to Hot or Not.

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Change or Die | Fast Company

Buzz Marketing for Technology

Fast Company. Connect with Fast Company. The companys top executives had invited the most farsighted thinkers they knew from around the world to come together in New York and propose solutions to some really big problems. From Issue 94 | May 2005. Great companies run SAP, not just great big companies.

Company 279
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Today Owned Media includes digital content, and the central hub is usually the company website. Company employees as ambassadors for example. They are: earned, shared, owned and paid.

Marketing 199
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The Truth Behind Inbound Marketing You Must Know

Writtent Blog

Definition of Inbound Marketing Image source: cyberclick.net The term was coined in 2005 by the CEO and co-founder of HubSpot, a leading internet marketing company that advocates earning a lead’s interest over buying or begging it. So what is inbound marketing?

Hubspot 94
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YouTube Has Turned 6!

Mindjumpers

Tweet 6 years ago, back in May 2005, YouTube was launched and since then it has been revolutionizing the way in which marketing can work virally. The company names three main reasons for this growth: an increase in live streaming events. YouTube’s first video was uploaded on April 23, 2005. longer upload times.

YouTube 215