article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. Before 2005 our goal was to get our clients in the news. They are: earned, shared, owned and paid.

Marketing 367
article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and half of those users are on it daily. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. Of those, two-thirds use it daily.

Marketing 195
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

A digital media framework for smart marketing communications

Sherrilynne Starkie

You may have heard rumours that Twitter is dead and nobody uses it anymore. But, Twitter is alive and well in Canada. Forty-two per cent of us are on Twitter and 45 per cent of users are on it daily. Before 2005 our goal was to get our clients in the news. They are: earned, shared, owned and paid.

Marketing 199
article thumbnail

7 Strategies for Growing Community on Your Blog

ProBlogger

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

article thumbnail

7 Strategies for Growing Community on Your Blog

ProBlogger

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

article thumbnail

Four theories on the declining trust in Canadian social media

Dave Fleet

This aggressive push led Facebook to become less and less about communities of ‘people like me’ and more replete with brands advertising to users. The gradual decline of Twitter. It’s more of a secondary ‘I happened to see that’ side-effect, whereas people often specifically search Twitter for news).

article thumbnail

What Should We Expect from the New MySpace?

Mindjumpers

When Specific Media Executives, the Vanderhook brothers, last June announced to have acquired MySpace with superstar Justin Timberlake for just $35 million (News Corporation with Rupert Murdoch paid $580 million for it back in 2005), the buzz about the new MySpace started to spread.

MySpace 269