A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
Before 2005 our goal was to get our clients in the news. It includes partnerships, alliances, syndicates and more. Before 2005 this would have included customer magazines, flyers or newsletters. A balanced communications strategy is going to maximize the return on investment. They are: earned, shared, owned and paid.
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