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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. When it comes to social media in advertising, we benefit from pay per click models which put paid campaigns within reach for most organizations. They are: earned, shared, owned and paid.

Marketing 195
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The Future of Community Management

Ignite Social Media

So, when I was asked to share what the future of community management would be like, at first it felt like an impossible task. Perhaps you are feeling the strife of defining “community management”, or trying to figure out where a discipline that touches so many areas of your business fits on your org chart. You’re not alone.

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Risk Management and Open Community: More Similar than You Think

SocialFish

I discovered a link between creating a social open community and a risk management community. As I read Open Community , it is also a roadmap for implementing and managing a risk management program. My Enterprise Risk Management presentation from 2005 highlights the similarities to creating an open community.

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters. No matter the communications challenge–marketing, advocacy, community relations, employee engagement–the best solutions have pieces from all four quarters of the digital media landscape.

Marketing 199
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6 Common Mistakes in Online Community Development

Convince & Convert

Many of the myths surrounding online community development are proliferated by common sense conclusions. Creating an online community has a basis in science—but best practices that seem clear-cut on the surface become much more complicated when you dig deeper. Only then can you define the business goals of your community.

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Should Your Brand Consider Reddit?

Likeable

Reddit was founded in 2005, shortly after Facebook, by Steve Huffman, Aaron Swartz, and Alexis Ohanian. This social media platform is greatly different from Instagram or Facebook in that the Reddit community is directly determining what content gets seen through voting. Read on below. In the ad world of Reddit, Lemonade Inc.,

Reddit 91