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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. This is important because the majority of Instagram users are in the 22 to 35-year-old age group. But, my challenge to you is to put that paradigm aside and think about the four main groups media types. How Canadians use Social Media.

Marketing 199
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What Brands Should Take Away from “The Social Dilemma”

Ignite Social Media

It also dives into feelings of isolation and depression, cyber safety, the rise of fringe groups, self-perpetuating bias loops, and more, all as negatives that have been produced as a result of social media. These are legitimate concerns that need to be addressed. So there’s a lot of good things that balance out the bad.

Brands 154
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7 Strategies for Growing Community on Your Blog

ProBlogger

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

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7 Strategies for Growing Community on Your Blog

ProBlogger

The post 7 Strategies for Growing Community on Your Blog appeared first on ProBlogger. Recently on ProBlogger we’ve been looking at the topic of building community on a blog. We started by identifying 9 benefits and 3 costs of community on a blog and then looked at 5 stages of building community on a blog.

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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit launched in 2005 and sold to Conde Nast less than a year later for $10 million USD. Reddit is all about fostering community by encouraging users (a.k.a. R.I.P. Yahoo Groups.). How does Reddit work?

Reddit 100