A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. But, my challenge to you is to put that paradigm aside and think about the four main groups media types. Before 2005 our goal was to get our clients in the news. Before 2005 this would have included customer magazines, flyers or newsletters.
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