A digital media framework for smart marketing communications
Sherrilynne Starkie
DECEMBER 20, 2020
Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Definition: Owned Earned Shared Paid Media. Before 2005 our goal was to get our clients in the news. Now, in the digital context, the definition of Earned Media it is much broader. How Canadians use Social Media.
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