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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Definition: Owned Earned Shared Paid Media. Before 2005 our goal was to get our clients in the news. Now, in the digital context, the definition of Earned Media it is much broader. How Canadians use Social Media.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-three per cent of Canadians are on Facebook and almost 77 per cent use it daily. Definition: Owned Earned Shared Paid Media. Before 2005 our goal was to get our clients in the news. Now, in the digital context, the definition of Earned Media it is much broader. How Canadians use Social Media.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. Before 2005 our goal was to get our clients in the news. Now, in the digital context, the definition of Earned Media it is much broader. Before 2005 this would have included customer magazines, flyers or newsletters.

Marketing 199
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How to Manage Facebook Relationships: Reciprocal Friends and 1-Way Subscriptions

Ari Herzog

I write this sentence with 653 Facebook friends, 183 subscribers, and 38 people to whom I subscribe. I’ll try to explain… The Definition of a Friend. Family members and so-called close friends fit this definition. Facebook is an extension of the real world in the virtual space. Confused yet?

Lurker 149
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How Does the YouTube Algorithm Work? A Guide to Getting More Views

Hootsuite

YouTube’s first video was uploaded in 2005. But here’s the long answer, too: 2005-2012: View count (a.k.a. Borderline content is defined as content that doesn’t quite violate the platform’s community guidelines , but is harmful or misleading.). Engage with your community. A brief history of the YouTube algorithm.

YouTube 145
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Facebook: Iceland Constitution and Gov 2.0

Laurel Papworth

The main online community Facebook – and other social networks such as Twitter, YouTube, Flickr and Livestreaming – have been appropriated for the Icelandic Government’s communications channels to it’s own people. In 2009 6 times as many people as in 2005 emigrated from Iceland. Not much fun.

Gov 2.0 93
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Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. It’s not the best paragraph ever written, but it’s definitely clear in explaining my core interests. Update at least every three months.

LinkedIn 279