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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. This is the integrated digital media and marketing communications framework I use with my clients, no matter the challenge.

Marketing 195
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Balancing activities across owned, earned, shared and paid media strategies is the best way to get a demonstrable return on investment (ROI) for today’s marketing and communications campaigns. Eighty-four per cent of Canadians are on Facebook and almost 80 per cent use it daily. How Canadians use Social Media.

Marketing 199
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What Brands Should Take Away from “The Social Dilemma”

Ignite Social Media

The entire world changed one of its primary forms of communication when we all started switching over to social media in 2005 or so, and it was a seismic change to society. While I don’t build platforms like many of those included in the documentary, I work with brands to help them develop meaningful communities on social media.

Brands 154
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Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? From its founding, Myspace took off like a rocket ship while Facebook had a much slower ascension from launch. My answer is certainly–yes!

B2B 190
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What is Reddit, and Should Your Brand Be Using It?

Hootsuite

Users create posts in topic-based communities — called subreddits — and interact in comment threads. Reddit launched in 2005 and sold to Conde Nast less than a year later for $10 million USD. Reddit is all about fostering community by encouraging users (a.k.a. Reddit is a social network with a forum-style discussion structure.

Reddit 100
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Facebook: Iceland Constitution and Gov 2.0

Laurel Papworth

The main online community Facebook – and other social networks such as Twitter, YouTube, Flickr and Livestreaming – have been appropriated for the Icelandic Government’s communications channels to it’s own people. In 2009 6 times as many people as in 2005 emigrated from Iceland. Not much fun.

Gov 2.0 93