Everything You Need to Know to Run a Successful SMS Marketing Campaign
Convince & Convert
JUNE 25, 2014
Having been involved in SMS since 2005, I can tell you that a significant amount of people probably texted with the quotations around the keyword , which actually doesn’t trigger the campaign. Once you’ve got people opted-in, you can leverage “spend and get” campaigns or “Buy One Get One” campaigns (also known as BOGO’s).
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