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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. In fact, it’s been reported that Coca-Cola historically has invested 70% of their mobile budget on SMS marketing. Yes, that immediate. Take this example from Pepsi.

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iGoogle Finished – what’s your favourite RSS Dashboard social media monitoring?

Laurel Papworth

And yes, FREE, I’m pretty sure I’ve reached 10,000 companies in Australia in the last few years and convinced them NOT to buy Radian6 etc until they’ve started with a free service! The mobile version will be retired on July 31, 2012. I was thinking Netvibes but wondered if you have another option?

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How to Make YouTube Shorts: Everything You Need to Know

Hootsuite

Since launching in 2005, YouTube has been home to countless video trends and many forms of entertainment. After all, people buy from people, and showcasing your brand’s human side with BTS is a great way to establish a strong relationship with your potential customers, subscribers, and viewers. Workplace updates, e.g., a renovation.

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The Magic of Ignorance: Knowing What You Don’t Know

Convince & Convert

This week: From ExactTarget , a free whitepaper entitled The Mobile Idea File. A big part of this is education, and it’s “educate across what we call the entire innovation continuum: digital, social, mobile and emerging.” Huge thanks to our amazing sponsors for helping us make this happen. Four Your Information.

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

One of the better known cases was “Janet&# who created a Twitter profile for Exxon Mobile. Money cannot buy you influence on the social web; remember it comes from Transparency, Truth, and Trust. Brand Jacking – This is when an unauthorized person or persons pose as a someone or something they are not.

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10 Quotes on the Apple iPad and the Business of News

Adam Sherk

The question, then, is whether newspaper publishers will do any better at monetizing mobile advertising than they have online. Something like New York’s Approval Matrix that we designed back in 2005 with Adam Moss is popular in print but will really come to life in this format. Information design will be more important than ever.

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A great opportunity for Nokia that no one has mentioned…

The Way of the Web

Integration with Xbox Live and gaming on mobiles has been mentioned by senior Microsoft staff for years, even before the Xbox 360 launched (One of the chief people involved in the Xbox project, J Allard, talked about it in-depth in an Edge magazine feature back in 2005). Kinect is a record-breaking success.