Twist Image

JUNE 1, 2017

For decades, maybe centuries, businesses erected moats around themselves: Economies of scale, network effects, high switching costs, customer loyalty, deep IP. To understand why, realize that in a public market, a buyer doesn't have to buy the best stock -- they have to buy the stock everyone else will think is best.

Conference 45

Conference Sentiment Project Loyalty 45

Convince & Convert

JUNE 25, 2014

For example, let’s say you’re building a mobile loyalty list to drive customers to retail. Having been involved in SMS since 2005, I can tell you that a significant amount of people probably texted with the quotations around the keyword , which actually doesn’t trigger the campaign. Take this example from Pepsi.

SMS 166

SMS Campaign Mobile Marketing 166

Convince & Convert

JUNE 1, 2014

I Remember I remember selling my digital agency in 2005 and planning to teach at a university when my earn out concluded in 2008. I remember hitting the road and doing 25 or so speaking gigs about TNR in exchange for bulk book buys, the first time I’d ever done speaking in any real concentration.

Twitter 167

Twitter Marketing Conference Consultant 167

Bare Feet Studios

JUNE 9, 2010

But it seems all they can think these days is “build your user base, sell ads around the content, hope Google buys you for an insane amount.&# Meanwhile, Twitter just buys more servers, gets more investment, and encourages robots. The impact it has had on the world is awe-inspiring to me. I’m NOT knocking success.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Bare Feet Studios

SEPTEMBER 30, 2010

What Tom describes in his post, is that early stage of market behavior: “thinking about buying a car&# that by definition will not lead to a car sale transaction in the next 24 hours or in a single measurable transaction. Emphasis mine.).consumers This is the power that social media platforms bring to any transaction.

Social Media 60

Social Media Upcoming Conference Viddler 60

Laurel Papworth

AUGUST 1, 2010

Called Facebook “Credit&# it includes a real world component named, rather fetchingly, “App2User&# , which aims to encourage merchants and loyalty programs like Qantas Frequent Flyer points and Flybuys and whatnot to use the Facebook points social media system. Say you buy a tractor for 5,000 Farm Coins, which equals about $3.30.

Facebook 105

Facebook Virtual World Foursquare Banking 105