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Six Links Worthy Of Your Attention #362

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To understand why, realize that in a public market, a buyer doesn't have to buy the best stock -- they have to buy the stock everyone else will think is best. This essay sums up the entire sentiment felt at this past year's TED conference, and something that I have been grappling with, personally, for some time. ted conference.

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Independent Hawaii Musician Kenneth Makuakane Thrives on Social Media

Bare Feet Studios

I am fortunate to be a guest speaker at their conference event, which features three days of educational and inspirational sessions covering every aspect of being a Hawaiian musician. I have gained loyal fans, they are buying my albums, reading my stories, telling their friends about me. What a wonderful conference!

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How I Became the Person Most Mentioned by Digital Marketers on Twitter

Convince & Convert

I Remember I remember selling my digital agency in 2005 and planning to teach at a university when my earn out concluded in 2008. I remember hitting the road and doing 25 or so speaking gigs about TNR in exchange for bulk book buys, the first time I’d ever done speaking in any real concentration.

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How To Record Video with Multiple Inputs | Bare Feet Blog

Bare Feet Studios

In some cases, your computer can serve as the hardware; in other cases you will buy an external box. They have two pricing levels: retails for $499 though if you are willing to add a 5-second bumper on your videos you can buy it for $199. What a wonderful conference! Prices range from Free to $10,000 and up. It was great, yah?

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Ethics in Social Media: A Glossary | Bare Feet Blog

Bare Feet Studios

Money cannot buy you influence on the social web; remember it comes from Transparency, Truth, and Trust. What a wonderful conference! &# This is the phrase often shouted by CEO’s to their ad and PR agencies , thinking that viral web successes can be pulled out of a tactics and strategy handbook. There’s an example here.

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Why Are Advertisers Embarrassed by Advertising?

Bare Feet Studios

They take things and make them into something they are not, to trick us into buying them. People love to buy and advertising is one of the most powerful ways of helping people find things to buy. To make great products people will want to buy, from the brands they consider to be friends if not always peers.

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How Do Logos Matter to You?

Bare Feet Studios

there are magazines on the rack about items I’m interested in, but I refuse to buy because their mastheads are ugly. Logos and clothes are important part of influencing because we don’t buy from someone we don’t trust and don’t feel is competent. What a wonderful conference! Bill Haig, Ph.D.