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How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. Please Support Our Sponsors. Listen Now. The RSS feed is: [link].

Brands 127
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Is The Era of Loyalty To Consumer Brands Over?

Bill Hartzer

Darlene Quinn knows what it’s like to be loyal to a brand name. Some of our most recognized and best-loved brands are falling victim to an economy in which price is the paramount concern for consumers,” said Quinn, author of Webs of Fate, a novel about the retail fashion industry from Greenleaf Book Group (www.darlenequinn.net).

Loyalty 97
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Why Alps Bethneck is 5 Years Old

Ari Herzog

2005: Flickr. A story I posted on Digg in 2005 crashed the “interesting” get-paid-for content site I was briefly testing. When he's not blogging, Ari helps brands improve their digital media marketing. This is a guest blog post by Stephen Black. This is his story. Or, do I want to use it as a base for experimentation?

MySpace 187
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The Magic of Ignorance: Knowing What You Don’t Know

Convince & Convert

And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Evol8tion connects brands with early stage startups to provide technology solutions to business problems. He started a blog and podcast in 2005 because he wanted to be out front, embracing new technology. Listen Now.

Startup 123
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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Some of the top brands invest heavily in SMS today to communicate with customers because over 90% of SMS messages are read within 3 minutes of receipt. For example, let’s say you’re building a mobile loyalty list to drive customers to retail. Typically, you’ll see brands doing a percent off or dollar off coupons to save a few bucks.

SMS 166
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The 3 Keys to Social Influence

Convince & Convert

Since then, I’ve owned several companies in the online marketing world, including an award-winning agency that I sold in 2005. I love social because it’s the perfect combination of online marketing and retail politics.

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Social Media Listening. Will We Learn?

Diva Marketing Blog

It soon became clear that unless you wanted to bury the new data it brought in garbled buzz words, social listening had better lead to a new customer communication channel where the brand could directly engaged with its customers. Back in 2005 that thought was revolutionary. Brands engage. online and off. It's an old game now.