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Is The Era of Loyalty To Consumer Brands Over?

Bill Hartzer

Darlene Quinn knows what it’s like to be loyal to a brand name. Some of our most recognized and best-loved brands are falling victim to an economy in which price is the paramount concern for consumers,” said Quinn, author of Webs of Fate, a novel about the retail fashion industry from Greenleaf Book Group (www.darlenequinn.net).

Loyalty 96
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How to Fix a “Broken Brand” with Social

Convince & Convert

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. “They sold their team loyalty out for a cupcake.”

Brands 127
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Experiment: Do Other Social Networks Hate YouTube Links?

Hootsuite

Shoot some footage of your toddler driving his PowerWheel car into the hedge, then show the VHS to whoever dared walk past your television set — targeted marketing in its purest form. Save time and look professional while promoting your brand in style. Get scheduling, promotion and marketing tools all in one place for your entire team.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Image via BigStockPhoto.com If you haven’t started looking for ways to add SMS text message marketing to your marketing mix, now is the time. One of the great things about SMS is that nearly 100% of all devices on the market are SMS enabled , making it the mobile channel that offers the widest reach possible. Having S.M.A.R.T

SMS 166
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Twitter's Supposed Lack of Loyalty: It's “too” easy

Bare Feet Studios

It’s not easy understanding how to be a brand on Twitter , though it is being done very well by some. However for business, it is more high impact regardless of whether you use it at all, as people are talking about your brand most likely and I think it’s valuable to be part of that. Especially business people.

Loyalty 57
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133
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Six Links Worthy Of Your Attention #362

Twist Image

For decades, maybe centuries, businesses erected moats around themselves: Economies of scale, network effects, high switching costs, customer loyalty, deep IP. By most accounts, the US stock market is healthy. digital marketing. digital marketing agency. digital marketing blog. marketing agency. I'll be 69.