Buzz Marketing for Technology

JUNE 27, 2008

Blogs, wikis, social networks, virtual worlds and social media. In the spring of 2005, IBMers used a wiki to create a set of guidelines for all IBMers who wanted to blog. In 2005, the company made a strategic decision to embrace the blogosphere and to encourage IBMers to participate. IBM Social Computing Guidelines.

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Laurel Papworth

APRIL 9, 2010

Note to bloggers: if you point out fallacies in the way companies do marketing, PR and so forth, you can have pretty intense debates. NOTE: for overseas readers, Tim Burrowes is a journalist, ex-editor of B&T magazine and others I guess and now a blogger. That is not cyberbullying. That is scary. The Diary of a CyberStalker.

Case Study 104

Case Study Study Blogger Communities 104

Techipedia: Tamar Weinberg

JUNE 3, 2009

Here are just some of those contributions: While I got married in March of 2005 (this photo was taken at our wedding), we delayed our honeymoon until December 2006. And your own reminding again adds a human touch to our “virtual&# world. Thanks to you he was thought of then and is remembered now. Thank you for sharing.

MySpace 102

MySpace Consultant Yahoo StumbleUpon 102

Laurel Papworth

AUGUST 1, 2010

So we use real money (which is itself virtual medium of exchange) to achieve frequent flyer points and loyalty card points (also virtual) which we then swap for Facebook Credit to buy virtual items in virtual worlds. From Inside Social Games - the social economy will trump capitalism perhaps? Still Sceptical?

Facebook 105

Facebook Virtual World Foursquare Banking 105