How to Use UTM Parameters to Track Social Media Success
Hootsuite
MAY 3, 2021
Don’t worry, you can make the link easier on the eyes using a URL shortener , as you’ll see in the next section of this post. Examples: facebook, twitter, blog, newsletter, etc. Source: Hootsuite blog. For a step-by-step walkthrough , check out this video: UTM generator option 2: Google Analytics Campaign URL Builder.
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